The Top Trending Lash Products of 2024

From mascaras and lash kits that promise voluminous lashes to serums that encourage growth, here’s a roundup of the top trending lash products making waves in Summer 2024. This blog will give you the scoop on all the “trending” lash products as told by a booked and busy Lash & Makeup Artist who has heard it all and tried it too!

Top 7 Trending Lash Products:

1. Number one Top Trending Lash Product of 2024

1. Falscara Lash Starter Kit by Kiss

Why It’s Trending: The Falscara Lash Starter Kit has made the false eyelash application process affordable for everyone. Rather than traditional strip lashes, this kit includes “wisps” applied underneath your natural lashes, giving the consumer a more natural and seamless look at an affordable price.

Key Features:

• Easy application and removal
• Reusable wisps
• Long-lasting hold with the included bond and seal

User Tip: Start with clean, dry lashes and apply the adhesive to both eyes. Be sure to hold the bottle upright, it will spill! Use tweezers rather than the applicator tool provided, for precise placement of the wisps.

Pros: 

• affordable
• soft lashes
• lasts awhile if used correctly

Cons:

• tough bases
• possibly messy application
• removal process needs wipes

Commentary: If you are looking for the most affordable option rather than comfort/luxury the amazon find is a great introduction to DIY Lashes!

Lash Artist Alternative: I used the Falscara back in 2020 when it first debuted and it inspired the creation of my Luxury option for clients designed with the lash mapping we use in the studio, more comfortable and flexible clear bases, and a remover that doesn’t run all over the face available here!

 

2. GrandeLASH-MD Lash Enhancing Serum

Why It’s Trending: GrandeLASH-MD has gained cult status for its ability to deliver longer, thicker lashes in just a few weeks. This lash-enhancing serum uses a blend of vitamins, peptides, and amino acids to promote natural lash growth.

Key Features:

• Visible results in 4-6 weeks
• Safe for contact lens wearers
• Ophthalmologist tested

Pros: 

• Results in just a few applications
• Increases hair growth in the area the product is applied
• Longer, fuller, and more lashes
• Works on all clients I have recommended it to

Cons:

• Can burn if you do not wipe off the excess product from applicator and it gets in the eye
• Will grow hair ANYWHERE you apply it, so you need to pay attention
• Some people have reported discolored eyelids
• Must become a part of the everyday/night routine for best results

User Tip: Apply the serum to the upper lash line after wiping the excess product from the tube every night before bed for best results.

Commentary: I use this product. When I stop for awhile the lashes do return to the original state, so you need to continue use. However, when I use it about 3 more times the longer, fuller, lashes make a quick come back. Over all this is a great product. Some clients have even had hair grow in the inner part of the eye so we know it works to generate hair more growth than was previously there! Some clients tell me they like to use castor oil as an alternative. I promise you it does not work as well. I tried both there is NO comparison. This product is a regular recommendation in the lash studio. I wrote a more in depth review on lash serums a few years ago mentioning this one as the top rated back then. Click here to read our blog “The Best Lash Serum”!

3. Maybelline Lash Sensational Sky High Mascara

Why It’s Trending: Maybelline’s Lash Sensational Sky High Mascara has taken the beauty world by storm with its claim to add “sky-high” length and volume without clumping with a flexible, silicone brush.

Key Features:

• Washable and waterproof options
• Infused with bamboo extract for stronger lashes
• Suitable for sensitive eyes

User Tip: Wiggle the brush at the base of your lashes and sweep upwards for maximum lift and separation.

Pros: 

• The product is actually advertising real results, unlike many competitors that use lash enhancements
• Available in a primer, very black, cosmic black, true brown, and blue mist!
• Increases lash length with layering
• Paraben free
• Separates lashes
• Tinted primer!

Cons:

• Have to layer a few times to get the advertised look
• Must wiggle brush to get it to work well as directed

Commentary: This product has been popular for awhile in the lash world, its honestly a pretty good mascara including waterproof, the options are great. Personally, I prefer a mascara wand with out plastic bristles but this one does work well if you wiggle through the lash line! Doesn’t smudge throughout the day and works very well.

4. Velour Lashes Effortless Kit

Why It’s Trending: Velour Lashes’ Effortless Kit is perfect for those who love the look of false lashes but dread the application process. The pre-cut, lightweight lashes are designed to be easy to apply and comfortable for all-day wear.

Key Features:

• “No trimming required”
• Lightweight and comfortable
• Made from ethically sourced mink or faux mink

User Tip: Use a tweezer for precise application and press gently along the lash line to secure.

Pros: 

• Natural Lashes
• Soft Lashes
• Great concept
• Easy after you get the hang of it

Cons:

• No trim is a stretch (they are precut but still a full lash)
• Work for most but not all
• Need to be good at applying marker eyeliners
• Take practice

Commentary:  Overall the glue marker takes practice, placing it above your lashes if they have natural curl can be a bit tricky to get used. However, If you look down into a mirror it isn’t bad. Apply the glue as close to the lash line as possible or you will have a small gap between the false lash and your lashes. Secondly, the lashes are advertised as no trim. Although, if you have a smaller eye you may still need to trim a little.. Velour lashes are always lightweight, soft, natural, and pretty so that was a given! All in all this is a great product if you struggle to apply false lashes but your good at liner! This is much better than my experiences with magnetic lashes! I would say if you like those but hate how they lift, this product is a game changer!

5. L’Oreal Paris Lash Paradise Mascara

Why It’s Trending: L’Oreal’s Lash Paradise Mascara is a drugstore favorite that rivals high-end mascaras. If you know, you know. It’s known for providing dramatic volume and length with a soft, “feathery” finish.

Key Features:

• Soft wavy bristle brush
• Smooth glide formula
• Clump-resistant

User Tip: Layer multiple coats for an intense, voluminous look without worrying about clumping.

Pros:

• DUPE ALLERT (pretty close to the Too Faced “Better Than Sex”)
• Adds volume
• Great wand
• Doesn’t smudge
• Good formula

Cons:

• If you don’t close it tight it will go clumpy quick
• Need good makeup remover to get it off

Commentary: This product has been trending for years now! Comparatively it’s honestly a decent dupe for the Too Faced Better Than Sex Mascara which was my go to product for years! This coming from someone who literally worked for Too Faced at the peak of BTS! It’s got such a similar wand! The wand is a favorite of mine, give me a thick fluffy brush with some angle to grab onto those lashes, a thick mascara so it gives great lift and volume!

6. Tarte Tarteist PRO Lash Adhesive

Why It’s Trending: This lash adhesive from Tarte is beloved for its strong hold and quick-drying formula. It’s also latex-free, making it a great option for those with latex sensitivities.

Key Features:

• Clear and black options
• Waterproof and long-lasting
• Latex-free and cruelty-free

User Tip: Wait a few seconds after applying the adhesive to your lash strip before placing it on your lash line for a secure hold.

Pros:

• Great product
• Works well
• Latex free in this design is hard to find
• Cruelty free
• Waterproof for crying eyes
• Black with this application brush is wonderful

Cons:

• Other clear adhesive options on the market are a fraction of the cost and work as well
• Will change consistency if it is kept in too hot or cold of a climate
• Bottle gets messy over time if your not careful

Commentary:  Two words kit staple. If you’re shopping for a black brush on adhesive this one is the best on the market as a Makeup Artist in the wedding and TV industry this one never failed me. In fact it will even work after someone has cried which is pretty great! However, if your shopping on a budget other products in clear are a fraction of the cost and work well too as long as they are applied on dry lash lines, such as Kiss Strip Lash Adhesive

7. RevitaLash Advanced Eyelash Conditioner:

Why It’s Trending: RevitaLash is a pioneer in lash conditioning, and their advanced formula continues to be a top choice for those seeking healthier, more resilient lashes. It conditions and strengthens lashes, preventing breakage.

Key Features:

• Dermatologist reviewed
• Rich in biotin and green tea extract
• Clinically tested

User Tip: Apply a thin line directly to your lashes once a day for optimal results.

Pros:

• Great product
• Works well
• One of the only lash grow serums that claims to curl as well

Cons:

• Other options on the market are a fraction of the cost and work as well for length
• Takes longer to work than Grande Lash but it does work very well
• Some people may experience irritation
• Some say pupil may be discolored

Commentary: Last but not least. I honestly think the reason this one takes longer to see results is because it’s more focused on improving the health of the lashes since it is a conditioner. Lashes will not get darker with any lash serum. Most reviews comment on the fact they still need to use mascara. This product takes patience because you need to go through a full lash cycle because it keeps lashes on longer.

Top Trending Lash Products Roundup

All things considered pairing Revitalash Mascara with the Grande Lash Serum would be a game changer! All of these products that were tested worked out well, there is a reason they made the cut to get into this blog post as a part of the Top 7 Trending Lash Products of 2024. Depending on what your desired results are and the budget you want to work within these products are sure to impress. If you were paying attention, and made it this far, you see what I did there! Wink wink. 😉

Above all this has been an in depth look at the top trending lash products of 2024! This line up caters to a wide range of needs, from enhancing your natural lashes to giving you that dramatic, falsies effect. We hope you enjoyed reading this blog as much as we enjoyed testing the products and writing this one. It was truly a fun time! Stay tuned for more and let us know what else you want us to review! Whether you’re looking for growth serums, mascaras, or easy-to-apply false lashes, these products are sure to elevate your eye game.

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