Personal Branding: Building Your Personal Brand

If you’re a beauty professional, having a personal brand online is important. Your brand is what helps people connect with you and your work. It’s what makes you stand out from other professionals in your field.

Having a personal brand online can help you attract new clients, build relationships with potential clients, and create a community of followers who are interested in your work. Understanding how to leverage my social media “brand” is the reason I grew my client reach and my business from a lash artist to salon suite owner! 

Why Do I Need a Personal Brand as A Beauty Business Owner?

Your personal brand is what distinguishes you from other professionals in your field. It’s what makes you unique and credible. When potential clients or employers are looking for someone to work with or hire, they’ll search for professionals with strong personal brands. That’s why it’s important to build your personal brand online and make sure it represents who you are as a professional.

So, how do you go about creating a personal brand online? In this post, we’ll discuss some tips for building your brand and ways to stay on top of trends in the beauty industry.

But before we jump into it, let’s talk about getting the best “bang for your buck” out of your beauty page on social media.

Social Media Personal Branding Best Practices for Beauty Professionals

As a beauty professional, you should be utilizing social media to build your personal brand. Platforms like Instagram and TikTok are great for sharing your work, connecting with potential clients, and growing your following.

When using social media to build your brand, it’s important to keep the following best practices in mind:

1. Be consistent in your posting
2. Post high-quality content
3. Engage with your followers
4. Use relevant hashtags
5. Cross-promote your work- like an “Instagram takeover”

While there are many social media platforms out there, it’s important to choose the right platform for your personal brand. If you’re a beauty professional, we recommend using Instagram as your primary platform, especially if you are just starting out!

This is because Instagram is visual-based, and beauty is all about visuals. Instagram also has the capability to funnel clients to book.

You can use Instagram to share photos and videos of your work, behind-the-scenes content, tips and tutorials, product recommendations, and more.

A Personal Brand is… Personal! Share YOUR Stories.

The best way to build your personal brand on Instagram is to share personal stories and experiences. Remember to do this while being true to yourself and letting your personality shine. This helps humanize you and make you more relatable to your audience. When people feel like they know you, they’re more likely to trust you and want to work with you.

It’s also important to be active on other social media platforms, such as Facebook, Twitter, and LinkedIn. This way, you can reach a wider audience and build relationships with potential clients and followers on multiple platforms. Facebook owns Instagram and you are able to enable automatic posting from your Instagram to your business Facebook page which doubles your potential for reach while saving time!

By following these best practices, you can create a strong social media presence that will help you attract new clients and build relationships with potential clients.

Alright now that the social media foundation is ready, let’s get started on building your beauty business’ personal brand!

6 Ways Creating a Personal Brand Online Helps Your Beauty Business

1. Create Content That Shows Your Expertise

As a beauty professional, one of the best ways to build your personal brand is by creating content that showcases your expertise. This could include blog posts, videos, reels, TikToks, tutorials, or anything else that highlights your skills and knowledge.

When creating content, it’s important to keep the following in mind:

• Your content should be high quality and informative:
• Your content should be shareable and engaging
• Your content should be relevant to your target audience

By creating high-quality content, you can position yourself as an expert in your field and attract new clients.

2. Network With Other Beauty Professionals

As a beauty professional, it’s important to network with other professionals in your industry. This could include attending events, joining groups or associations, or connecting with other professionals on social media.

When networking, it’s important to keep the following in mind:

• Be professional and courteous
• Build relationships with other professionals
• Offer your help and expertise whenever possible

By networking with other professionals, you can build relationships, stay up-to-date on industry trends, and attract new clients. You can use another great way to build your personal brand by guest posting on other beauty blogs or websites. This helps you get exposure to new audiences and show off your expertise in the beauty industry.

You can also collaborate with other beauty professionals on social media, podcasts, or on projects. This is probably the BEST way to network and build relationships with other professionals in your field- without ever having to leave your home or pay a dime.

3. Stay Up-To-Date on Beauty Industry Trends- Position Yourself as An Expert

Beauty Trends Are Always Changing

As a beauty professional, it’s important to stay up-to-date on industry trends. This could include following blogs, podcasts, and social media accounts, attending conferences and events, or taking courses and workshops.

By staying up-to-date on industry trends, you can position yourself as an expert in your field and attract new clients. But more importantly, colleagues and potential sponsors in your industry will find you more professional when you confidently position yourself as a business expert, which helps your personal brand both online AND offline.

4. Personal Branding on Your Website

In addition to social media, it’s also important to have a website for your personal brand as a beauty professional. This is where people can go to learn more about you and your work. It’s the place where you OWN your content and drive traction to convert leads into business for your brand.

When creating or updating your website for your personal brand, be sure to include the following:

• A bio that tells visitors who you are and what you do
• A portfolio of your workor link to your Instagram
• Testimonials from past clients or beauty content collaborators, A blog or articles section where you can share your knowledge, expertise, personal stories about your daily life, and lessons learned as a beauty business owner

By including these elements on your website, you can give potential clients a well-rounded view of who you are, not only as a professional but as an individual as well. Remember we want to create an authentic connection. Don’t forget! Your social media should include your business contact information or a link to your official website for your beauty business.

5. Get Your Clients to Know Like and Trust You, Before they even MEET you!

Another great reason to have a personal brand is that it can help you build relationships with potential clients.

If you have a strong personal brand, potential clients will be able to find you easily online and learn more about your work. They’ll also be more likely to trust you and want to work with you. When you share your work and experiences online, people will get to know you and your work better. This can help create a connection between you and potential clients, which can eventually lead to working together.

6. Building Your Personal Brand, Builds Your Beauty Community

Lastly, having a personal brand can also help you create a community of followers who are interested in your work.

By sharing behind-the-scenes content, tips and tutorials, product recommendations, and more, you can engage with your audience and give them a reason to follow you. So if you’re not already building your personal brand online, now is the time to start!

Need Some Content Inspiration for Your Personal Beauty Brand?

If you’re looking for more insight on how to create a personal brand online, follow me on Instagram for some inspiration.

• I’ll be sharing tips and tricks on how to build your brand, connect with followers, and attract new clients.

Interested in working with me to grow your business learn more here!

With Love,

Sierra Siroky

CEO & Founder Of Siroky Lash Studio + Siroki Studio LLC