How to Get Clients
If you’re constantly wondering “How do I get more clients?” — you’re not alone. Every service provider, especially in the beauty industry, hits this wall at some point.
You’ve posted on Instagram, maybe run a promo or two, and you’re putting your heart into your work… so why isn’t your calendar consistently full?
Here’s the truth: client attraction isn’t just about doing more, it’s about doing the right things in the right order.
This blog isn’t about vague advice like “just show up” or “be consistent.” We’re diving into the real strategies that help you build trust, show authority, and stay booked without losing your mind.
01. Don’t Just Post — Position
Your clients don’t need another reel of you holding a tweezer or cleaning your space. They need to understand why you’re different — and how your service helps solve their problem.
Start posting with intention:
→ What’s the biggest hesitation new clients have before booking?
→ What kind of transformation do people get from your service?
→ What do they say after they leave your chair?
People book when they feel seen — not just entertained.
02. Use Your Current Clients as Marketing Gold
The people already coming to you are your best advertisement. But if you’re not capturing their feedback, reactions, or results… you’re leaving conversions on the table.
→ Take aftercare check-in messages and turn them into testimonials
→ Screenshot DMs where clients rave about your work
→ Ask happy clients for quick video feedback — even 10 seconds
This isn’t bragging. This is trust-building.
03. Speak to the Client You Want — Not Just the One You Have
If your dream client values luxury, customization, or high-level service — your content and messaging need to reflect that. It’s not just about what you say… it’s about how you say it.
→ Show behind-the-scenes of your custom mapping or prep process
→ Talk about how your environment feels (quiet, calming, elevated)
→ Share your standards: quality over quantity, artistry over trends
The right people will feel that — and they’ll want to pay for it.
04. You Don’t Need to Post Daily — You Need a Plan
Consistency doesn’t mean posting every day. It means posting strategically and speaking directly to the people who are most likely to book.
That’s why I created Content Prompts to Attract Clients — a free download full of plug-and-play content ideas made specifically for service-based business owners like you.
→ No more guessing what to post
→ No more sounding like everyone else
→ No dancing required (unless that’s your thing)
05. You Can Grow Without Hustling
Here’s the bottom line: you don’t need to exhaust yourself trying to “go viral” or offer discount after discount just to stay booked.
What you need is clarity, strategy, and content that speaks for you — even when you’re offline.
➤ Download the Free Guide:
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