How to Build a Social Media Strategy

How to Build a Social Media Strategy that works – Even With a Busy Client Schedule

Spoiler alert: You don’t need to post every day to grow on Instagram.

You do need a content strategy that works with your schedule — not against it.

If you’re a busy lash artist, esthetician, or suite owner juggling clients, messages, DMs, and the rest of your life… the idea of “showing up daily” feels impossible.

But here’s the good news — strategy isn’t about doing more.
It’s about doing the right things on repeat.

Let me show you how.

Step 1: Ditch Random Posting for Intentional Planning

Without a plan, social media becomes another overwhelming to-do list.
You post because you “should,” not because you have something to say.

But when you know:

Who your audience is
What your business goals are
What content supports both

…your content becomes focused and powerful.

Step 2: Build Your Content Pillars

Pinterest marketing

This is your foundation.

Think of 3–5 themes your brand speaks to.
For example:

Client results & transformations
Tips and education
Behind-the-scenes of your biz
Personal values / personality
Promotions or service highlights

These themes help you:

Plan faster
Stay consistent
Create on-brand content even when you’re busy

Step 3: Batch & Schedule Like a Pro

instagram

Instead of posting every day in real-time, create your content in batches once a week or twice a month.

Here’s what batching can look like:

1 hour: plan your content using your pillars
1 hour: film 3–5 reels
1 hour: write captions + schedule

Boom. You’re done for the week (or month).

Use tools like your Notes app + a Google Calendar to stay ahead.

Real Talk — Here’s How I Do It

conversion framework

I built a multi-suite salon, grew my social presence to over 4M views, and coach other women to do the same — without being glued to my phone.

How?
Because I got serious about systems.
I created a strategy that worked around my business, not the other way around.

Now I share that exact system with other beauty pros — and you can get started with it today.

Want to create a strategy that doesn’t require daily hustle?

business coach

Grab my FREE Elevate Your Social Media Content Strategy workbook
It’s the roadmap I use with my clients to turn content into actual results (and sanity).

Click here for the FREE GUIDE