How to use Pinterest to grow a business online

Unlocking Business Growth Through Content Repurposing: How Pinterest Transformed My Instagram Strategy

When it comes to social media marketing, most business owners pour their efforts into Instagram, focusing on aesthetics, engagement, and consistency. But what if I told you that the secret to long-term visibility isn’t on Instagram—but IT IS on Pinterest?

In my Content to Clients course, I teach the power of repurposing content effectively, and one of the biggest game-changers has been leveraging Pinterest. By simply repurposing my Instagram content onto Pinterest, I turned a personal page into a business-focused powerhouse, driving website traffic, increasing reach, and creating long-lasting content impact. This blog is all about how to use Pinterest to grow your business online! 

Why Pinterest?

Pinterest is more than just a platform for DIY projects and home inspiration—it’s a visual search engine. Unlike Instagram, where content lifespan is short-lived, Pinterest posts (Pins) continue to work for you months and even years after posting. This makes it a goldmine for business owners who want evergreen content exposure. 

The Power of Repurposing Instagram Content

Here’s how I transformed my strategy and results by simply repurposing Instagram content to Pinterest:

1. Repinning Reels as Idea Pins:
   • Instagram Reels can be cross-posted as Idea Pins on Pinterest.
   • These Idea Pins generate higher engagement since Pinterest prioritizes video content.
2. Turning Static Posts into Pin Graphics:
   • Carousels and feed posts were converted into Pinterest-friendly graphics using Canva.
   • By optimizing titles and descriptions with SEO-rich keywords, Pins ranked higher in search results.
3. Adding CTA-Driven Pins for Website Traffic:
   • Instead of just posting aesthetically pleasing images, I directed Pins to my website, services, and offers.
   • This drove leads on autopilot without requiring constant engagement.

Real Results: A Business-Focused Page That Converts

 

By consistently repurposing Instagram content to Pinterest, here’s what happened:

1. Increased website traffic with daily Pinterest referrals.
2. More inquiries from clients who found me through search-driven content.
3. Longer content lifespan, making the work I already did on Instagram continue to generate results.

How You Can Do the Same

The Content to Clients course teaches you exactly how to repurpose strategically, so your content works smarter, not harder. If you’re already posting on Instagram, you’re sitting on untapped potential by not utilizing Pinterest.

Ready to scale your content without doubling your workload? Let’s turn your Instagram posts into searchable, lead-generating assets on Pinterest. Join Content to Clients today and start seeing results from content you’ve already created!

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