How Authenticity on Instagram Can Boost Your Beauty Business

Have you heard the rumors about building authentic connections with niche-focused, engaging content as a beauty entrepreneur? Some say it’s too hard, too pricey, or takes up too much time. But I’m here to tell you that’s just a bunch of nonsense. 

As a lash industry insider, I’ve seen firsthand how important it is to create a loyal following. The key is authenticity. So, forget about trying to be someone you’re not, and focus on being true to yourself and your brand.

This blog is about How to grow your business with Instagram. 

So, what’s the secret to success on Instagram? Authenticity, consistency, and community building, of course! We’ll take you step-by-step through the process of creating niche-specific, engaging content that connects with your audience on a personal level.

Building Meaningful Connections through Niche-Specific Content!

Do you know what’s hot right now? Authenticity. Yep, your potential clients are all about it. They want a brand that’s real, relatable, and constantly engaged with their audience. Lucky for you, Instagram is a goldmine for connecting with your ideal clients and building those meaningful relationships.

But here’s the thing: you don’t have to be a social media genius to make it happen. So, take a deep breath and relax. Building an authentic brand is all about being yourself and sharing your passion with the world. By creating niche-specific content that speaks directly to your audience, you’ll establish a community of loyal followers who are invested in your success.

And the best part? Your newfound community will drive sustainable monetization for your brand. So, go ahead and master Instagram – it’ll benefit every aspect of your brand and personal life, providing a rewarding experience for both you and your audience.

 

1. Get to Know Your Ideal Client:

First off, you gotta know your audience like the back of your hand. Use Instagram’s analytics tools to track engagement metrics and keep tabs on your follower growth and what your audience engages with. 

But it’s not just about the numbers – listen to your audience’s feedback and adjust your content to meet their needs.

Remember, building a genuine connection takes time and effort. Make sure you’re always showing up consistently, and don’t be afraid to let your personality show. Your ideal clients want to know who you are! 

2. Narrow Down Content and Hashtags

When it comes to Hashtags, it’s all about quality over quantity. Take the time to research which hashtags are most relevant to your niche, and don’t be afraid to get specific to each post. 

This will help you connect with your target audience and stay ahead of the competition by identifying emerging trends and topics within your industry. But hashtags alone won’t do the trick – consistency is key.

Make sure you’re showing up regularly for your followers with valuable, engaging content that speaks to their interests and preferences. Respond to comments, direct messages, and account tags, and participate in community discussions and hashtag conversations related to your niche. This will help you create a deeper sense of loyalty and trust between your brand and potential clients.

By narrowing down your content focus and implementing tailored hashtags, you can establish a powerful brand identity and a loyal following on Instagram. When you combine that with authentic community engagement, you’ll have a formidable tool for driving your business’s success and growth.

3. Utilize Location Tagging to Connect with the Local Community

If you’re looking to boost your local community presence on Instagram, location tagging is the way to go! Not only does it allow you to showcase your physical location and attract potential clients nearby, but it also gives you the opportunity to engage with your existing followers on a more personal level.

Plus, by creating location-specific content and celebrating your local community, you’re strengthening your brand identity and establishing yourself as a trusted expert in your niche. Give location tagging a try.  It’s a simple yet effective way to connect with your local community, let potential clients know you’re close by, and foster genuine relationships with your followers.

4. Engage with Potential clients by Visiting their Hangout Spots

As a lash artist, hairstylist, and makeup artist, I know how important it is to connect with potential clients on a personal level. That’s why I make it a point to visit their hangout spots, Whether it’s at a coffee shop, a local boutique, or a community event, if its close to your area TAG it! Build connections with those businesses and show your clients you have similar interests. 

Girl! Let me tell you, celebrating fellow beauty professionals and brands on Instagram has been a game-changer for me. Not only has it expanded my reach and helped me tap into new networks of potential clients, but it’s also given me the opportunity to learn from experts in my field and share my own experiences with others. 

5. Develop Aesthetic Consistency using Tools like “Canva”

I have a confession to make – I’m totally obsessed with Canva.  LISTEN, it’s a game-changer for your Instagram content too. Social media marketing agencies are using it! If you’re looking to develop an aesthetic that’s consistent, eye-catching, and totally on-brand, Canva has got you covered.

With a massive selection of fonts, images, and templates, you can create unique visuals that resonate with your audience and showcase your personal style. Plus, their user-friendly interface makes it super easy to craft Instagram Stories and feed posts that stand out from the crowd.

Incorporating tools like Canva into your Instagram strategy is a surefire way to elevate your brand and accelerate the growth of your beauty business. Trust me, once you start using it, you’ll wonder how you ever managed without it.

6. Regularly Post Valuable Content & Schedule Posts in Advance

Don’t be pushy on social media… that turns people off. Come at it [like] … it’s another avenue for you to care about your clients. It’s so true that being pushy on social media can really turn people off. Instead, we need to approach it as another way to show that we care about our clients.

Provide them with value. So when it comes to regularly posting valuable content and scheduling posts in advance, it’s important to keep this in mind. By planning ahead and creating a content calendar, we can ensure that we’re consistently providing our audience with content that they’ll find interesting, informative, or entertaining. And by using relevant hashtags and engaging captions, we can spark conversations and connect with our followers on a deeper level.

For a free resource packed with content to share with your clients click here!  

7. Stay Active & Engage with Followers for an Authentic Presence

To the beauty Pros and Lash industry enthusiasts! Let’s chat about how you can keep your Instagram presence authentic and engaging for your followers.

We all know that being active on social media is crucial, but it’s not just about posting content and calling it a day. You’ve got to engage with your followers in a meaningful way.

First things first, quality over quantity, my friend. When responding to comments or messages, take a genuine interest in what your followers are saying. Make them feel heard and valued. It’s these types of personalized interactions that foster deeper connections and create a sense of community around your brand.

As I said, “Come at it [like]… it’s another avenue for you to care about your clients.” Your followers will appreciate the genuine interest you show in them, and that will pay off in the long run.

So stay active, experiment with different forms of engagement, and always prioritize authenticity. Your followers will show you what they find interesting. Just do more of that. 

8. Focus on Community and Connection over Numbers

Building a successful beauty business on Instagram isn’t just about the numbers – it’s all about community and connection. A great way to cultivate that connection is by leveraging user-generated content and involving your audience in your brand’s story.

Ask your followers to share their experiences and perspectives related to your products or services. This can make them feel like they’re part of the process, which is awesome! You can also give shoutouts to your most loyal and engaged clients, for example we post “Client Selfies” to show appreciation, which can help to humanize your brand and foster a tight-knit community.

But it’s not just about shoutouts and reposts. You also need to listen to your audience’s feedback and engage with their comments, questions, and suggestions. 

Plus, participating in charitable initiatives, raising awareness for social or environmental causes, and being an advocate for positive change can ultimately foster a sense of unity and shared values among your audience, reinforcing your commitment to community and genuine connection.

Remember, your community is what counts! By prioritizing authentic engagement, mutual support, and user involvement, you can establish a devoted following, increase trust and loyalty, and ultimately monetize your brand through the power of connection and community-building.

Check out our community on Instagram here! 

9. Use a Free Content Planner for Structured Goal-Setting and Content Planning

Planning your content is key to achieving success on social media platforms like Instagram. Using a content planner provides structure and allows you to constantly analyze and optimize your strategy for maximum impact.

You can track which posts are performing the best when to post them, and what topics or formats resonate most with your audience. By refining and improving your plan, you’ll foster a deep sense of connection between your brand and its followers, resulting in higher engagement rates and steady growth.

You can brainstorm ideas, outline themes, and organize campaigns. This can lead to a stronger and more diverse content strategy, ultimately enriching your brand’s authenticity and connection with its audience. Plus, it provides opportunities to cross-promote and endorse your brand through various channels.

So, if you’re a beauty entrepreneur aiming to build authentic connections on Instagram, using a free content planner is a no-brainer. It’s an invaluable tool for strategic content planning, goal-setting, analytics, optimization, and nurturing collaboration – all crucial elements for fostering genuine relationships with your audience and growing a thriving beauty business.

Don’t hesitate to incorporate it into your strategy and witness remarkable results in brand visibility, audience engagement, and overall success.

For Content Ideas follow us on Pinterest here! 

Want more help growing your business and attracting the client of your dreams charging the rates of your dreams? Join the WAITLIST for our Group Coaching Program HERE!