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FEMtel.
The Podcast
The Future of Female-Founded Business
Research. Conversations. Data.
That changes how women build.
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The Premise
The beauty, service, and luxury industries have been told a thousand versions of how to grow.
A coach says one thing.
A consultant says another.
A strategist tells you to post more.
But no one’s actually asking the deeper question:
What’s really working for the women who’ve scaled beyond a million ... and how can we translate that into something every founder can use?
That’s why I created FEMtel. A research-led podcast and founder series exploring what it takes to move from hustle to hierarchy, from surviving to scaling, from service provider to category leader.
Why I Started FEMtel
SIERRA SIROKI
I’ve lived both sides.
From building beauty businesses behind the chair to consulting service-based founders on content and systems. I’ve seen how fragmented this space is.
No one was studying what actually worked. No one was tracking the data.
So, I decided to.
FEMtel bridges that gap, blending the research depth of Gartner with the relatability of a founder who’s lived it.
Femtel.
The Podcast
What You’ll Hear
Real Founder Stories from women who’ve scaled beyond seven figures in industries that weren’t built for them.
Behind-the-Scenes Systems. How they manage time, teams, and tech to sustain growth.
Behavioral Insights. What actually drives buying decisions in the luxury market.
Founder Research Drops. Live findings from our ongoing FEMtel founder study.
This isn’t inspiration. It’s information you can use. The host of this show has grown multiple businesses in the beauty and luxury space from $0 to making multiple Six Figures. She is on the journey to learn, much like her listeners. While shining a light on the women who paved the pathway before her.
FEMtel is more than a podcast. It’s a movement and a dataset.
Every episode is part of a larger study on what drives female founders, their systems, psychology, and scaling strategies.
We’re blending storytelling and statistics to redefine how women in the luxury and service space build sustainable, scalable businesses. With data to back it up.
— Sierra
COME ON THE SHOW
Join the Research
Be part of the FEMtel Founder Study. Our ongoing research series compiling data from hundreds of female founders to identify what truly drives success, sustainability, and scale.
The female founder who’s scaling and wants to know what’s next.
Who it's for
The service provider who’s tired of conflicting advice.
The luxury brand leader who values depth, data, and direction.
The analyst, consultant, or creative who wants to understand the psychology behind success.
If you believe business growth should be backed by data, and led by women, this is your table.
follow @sierrasiroki
Femtel. The podcast, hosted by Sierra Siroki
— Business Analyst & Consultant for Female Founders
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